25th October 2010
The Albert Hall, Stirling
Register Now: https://register.cbsm.com/workshops
Are you struggling with how to engage business, consumers and organisations in sustainable behaviours?
Do you design or fund programmes to reduce waste, make energy use more efficient or change transport habits?
Have you tried advertising, brochures and booklets and wonder what other tools there are?
Who should attend the workshop?
If you work on behaviour change projects in
• Central government
• Local government
• Community group
• Voluntary organisation
This workshop will equip you with the latest thinking on community based social marketing and behaviour change theory.
The cornerstone of sustainability is behaviour change. A sustainable future depends on getting individuals and businesses to engage in new and different actions. Disseminating information about waste reduction, water and energy efficiency, modal transportation shifts, pollution prevention, etc. has little or no effect on what people or businesses do.
Community-based social marketing is an effective alternative for delivering programs to foster sustainable behaviour.
This one-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviour.
The workshop will cover the five steps of community-based social marketing:
• selecting behaviours
• identifying barriers
• developing strategies
• conducting pilots
• broad scale implementation
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